Ellie Maguire graphics

This magazine is set out like a visual diary and scrapbook which includes notes, letters, photographs and other things from Daphne. The content is varied and includes recipes, interior design, garden, vintage, DIY projects, outings and trips, shopping, poetry and some paper crafts for which materials are provided. This is an A4 magazine and is mainly made of unglossed paper and card apart from some materials provided for crafts which I think suits the vintage, shabby chic feel.

The scrapbook like layout of this magazine makes the design style very different to most other magazines available. One of the things I like most about the magazine is the way that every page does not have an organised layout, some pages have handwritten style notes and arrows and some have more traditional computer typefaces. The layout of the pages makes the information easy to read in small chunks.

This magazine also has a large focus on crafts as it contains many ideas for inspiration and also some which come with materials including some vintage style cones to eat snacks out of, homemade soap bars, lovely luggage stickers, a paper teacup and many more, there is a lot to keep readers entertained throughout the month.

One criticism towards this magazine would be that as every page has such a similar style and layout it can look a little cluttered with images that are not really needed,  so it would have been nice to have some pages with a larger amount of text on for when someone would like to spend a little more time reading.  Also I think some of the pages look to busy so less irrelevant images and a cleaner look to some pages would be good.

As someone pointed out to me I think this magazine may have taken inspiration from the book –‘A country diary of an Edwardian lady’ as the hand drawn title font on the front of the book is very similar to one used for titles throughout the magazine and also the painted flowers on the front of the book are also featured in some pages of the magazine.

Overall I think this is a good magazine as it has a range of content to keep readers entertained weather it be reading a review of a destination or getting creative with some materials provided. I think this magazine would appeal to a wide range of people and the vintage, shabby chic theme is quite popular amongst a range of ages. I think the price of the magazine at £4.99 is great value as it has a lot of content and is quite a large format. As it says on the front this magazine really is a full of inspiration and style for anyone who loves vintage, antiques, cooking,  home decorating and likes to be creative in their day-to-day lives. 

1. EE

http://youtu.be/h7-rFEczCkg

-Throughout the advert suspense is built up as if it were a movie trailer for a horror film. When the audience is expecting something to jump out a clip of the famous ‘goat edition’ is played where the goat is screaming. This is a humorous advert which I think makes people keep watching to see what happens at the end.

-This TV/cinema advert is not recognisable with the brand until at the very end the EE logo is revealed. This does not advertise any products they sell but makes the audience more aware of the brand.

-I think this advert is targeted at younger people who are aware of the viral 'goat edition’ online videos however it would also appeal to a variety of people as it is humorous.

2. Costa

-I think this print costa advert would be used during summer months to draw in customers. The bright colours used have a happy feel, the images of the ice  and fruit would appeal to people on a hot day when they want to cool down and would draw passers by into the store. The fun phrase used also matches the image well again enticing customers. I think this advert has a generic audience as it would appeal to most people on a summer day. The company logo is used twice on the advert and is very recognisable with the popular brand.

3. Ben and Jerrys

-I think this advert is very recognisable with the brand as the well known logo is clearly shown on the bill board. I think the way the image of the ice cream tub with the scene inside is a very creative way of showing what ingredients go into the product whilst drawing peoples attention to the detailed scene. I think this advert is aimed towards existing customers as they are advertising a new range, the company is well known and want to make sure that they carry on buying products from the brand so they can compete with competitors.

4. Aldi

http://youtu.be/ooLUxGrN9MQ

-This TV advertisement is very unusual for a brand as they include products from well known brands in this series of adverts. The actors are a family who say they like both the branded and aldi product abd the price of the cheaper aldi alternative and branded product is shown on screen. At the end of the advert the 'squashed’ child reference is humorous for the audience whilst the characters on screen stay serious. The aldi  logo and catchphrase 'like brands only cheaper’ is shown. I think his advert would appeal to families, especially those looking to reduce costs. The children tasting the product show the audience how the products are very similar in taste and children will not be put off by the different brand. I think this advert would be very effective on families and encourage them to switch supermarkets.

5. Zoo

-This advertisement has been placed on a lamp post to look like a giraffe with the print along the post and two posters hanging either side with the giraffe head, zoo logo and phrase. This is an example of guerrilla advertising as it is very obscure and unordinary. I think this advert would appeal to children who would then ask if they could visit the zoo. I think the simple design of this advert is good as it does not need to contain much information.

I think this magazine is aimed at anyone from the ages of 20 up who is interest in cooking and having a healthy lifestyle. The main contents of the magazine is recipes which are often quick, easy and budget meals to cook so this indicates the audience is people with busy lives such as parents, people working long days or students who do not have a lot of time on their hands to be cooking on a day to day basis. I think it could also be read by health conscious people as it contains a section on healthy recipes. Another indication this is aimed at parents is the ‘cook school’ section which shows meals for weekdays and how to get kids involved in the kitchen. The adverts in this magazines are varied and include food, drinks, cooking equipment, supermarkets, baby products and there is also special holiday deals for magazine readers. There was also leaflets included with the magazine for money off at a online supermarket as people reading this magazine will probably want to buy ingredients from the recipes. Another is for dog food and one for an animal charity which may indicate that a lot of readers have pets and care about animals. Overall I think this is a very varied magazine aiming mostly towards people with busy lives who also enjoy cooking. I think the adverts link very well to the type of person that would buy the magazine and would encourage them to buy the products advertised.